Lead Collection: The Second Part Of Your Lead Generation blue Print.
From the Home Office of:
Malika Duke
July 1, 2008
Last week we discussed Lead Attraction;
how to identify your target market and create
valuable content about topics they are actively
seeking on the Internet. This week we'll cover Lead Collection. Now that
you know how to get your readers attention you've
got to earn their permission to keep in touch.
This is a contact point where a reader or someone
watching your video can "opt-in" to get your great
content delivered to their email box by entering
their name, email address and other contact info.
OR
If you ask them (at the end of each of your blog
posts) to leave a comment.
Now, I'm really excited about this one and here's
why... It's even more subtle than an actual subscribe/
optin box!
In order to leave a comment on blogs you are
required to reveal/identity yourself with your
name, email address and sometimes even a
website.
That means your content was helpful, fun to read,
and worth the extra few minutes to warrant their
interaction.
Comments are very good sign of the value you have
given. And you also have permission to interact
with whom ever posted the comment.
Lead collection is the way you can create, continue
and deepen the relationship with your prospects.
It's like meeting someone at a party or networking
event and exchanging contact info or business cards.
The tools you will need:
A blog and/or website with a subscriber optin box.
Preferably both.
There are many options for you optin box, which is
also tied into to email marketing campaigns (we'll
cover that in Lead Seduction).
I created mine using Aweber and I an opt-in box
on my blog as well. Other great options include
Constant Contact and IContact.
For my blog quick and simple blog I used Blogger.com. What makes the difference between your potential
prospect optin or not? Several reasons which
primarily surround... yeah you guessed it, YOUR
CONTENT!
Your articles, e-zines, blogs, boot camp, email,
newsletters, ads, videos should be full of value
that establish you as an industry leader in your
niche.
The best way to do that is to be well educated,
informed and most of all passionate about the
topic of discussion. Easy, right? Right :-)
So go ahead and start brainstorming your content
topics that will be of interest to your target
market and you will get more and better quality
potential prospects for your lead collection
efforts.
Great places to start are social networks and
forums which are niche focused for your target
markets.
For example, if your are looking to build
relationships with people who love to travel,
you would search the Internet for travel
forums.
You can even go to larger social sites like
FaceBook.com or MySpace.com and create topic
focused social group with in the network.
The fact that you created the group establishes
you as a leader and when every someone joins our
group they become part of your list which makes
this a very powerful lead collection tool.
Let me tell you a quick story about how this works...
I joined a face book group started by a guy named
Kevin Nations, "The Big Ticket Blue Print". I
joined because I knew I could gain some valuable
knowledge from Kevin, which I did.
He is very good at his craft!
Anyway, I read some of his post and I even went
to his site, www.KevinNations.com where I found
really great sales training.
I was impressed so I comment on one
of his articles and received an email
from his office with in a few days
suggesting a consultation.
I gladly took him up on the offer because
I wanted to pick his brain!
What I got out of that consultation was
insight into the entire process for lead
attraction, collection, seduction and
selection which is what I'm sharing
here with you.
If you set up your online networking
lead generation system the same way
you'll begin building a huge list.
One of my students is becoming a master
at lead collection using youtube videos.
You can check her out here! Your Partner in success, 
P.S. If you wish to take your business to the next level by mastering 3 forms of communication: The phone, the Internet and the spoken word choose any of the convenient options to the right of this newsletter or schedule free 45min consultation here.
P.P.S. Together we'll design your customized marketing menu using sales and marketing principles to make your online marketing transition without feeling overwhelmed.
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