The Anatomy Of A Lead Generation SystemWhen I decided to construct My own Lead Generation System the only way that seemed obvious to do it was what's called "Reverse Engineering". Simply put, I enter someone elses existing system to see what made it tick... it's called research ;-) That means I became a 'subscriber junkie' signing up for as many newsletters and website I found interesting so I could take apart there lead system one website page, one boot camp series and one newsletter at a time. A kept the parts of others peoples lead generation system along with what I learned from trail and error and created my very own. Now it your turn! These are what I found the basic steps for a rock solid foundation to your own system blueprint. The Top Of The Sales Funnel Of Your Lead Generation System...Step 1:Brainstorm all the immediate benefits to your potential prospect will get from your product or services. In other words know your product. What problem would your prospect be immediately looking to solve when they buy your product? Does it help your ideal prospect live longer, jump farther, cure athletes foot, get longer lashes? Stop embarrassing body odor? It would be great to start with the solution the product or services provided for you or who you bought it for like a child or parent. Something you can connect with emotionally to your potential prospect. Your prospect will know immediately you are familiar with their problem and trust that you have a viable solution, even if it happens to be a juice product. This is an important step because this is how anyone becomes a prospect in a lead generation system. This is how everyone goes shopping on the Internet. As a matter of fact that how we buy almost everything. And I'll give you an example... I have a client who is a health juice representative. Now although the popular myth is "No one wants another juice!", right?... and that maybe true but what if your juice just happens to solve a specific issue you've had for over a decade? An issue that thousands of other people are researching a solution for and your juice just happens to address that very problem? The problem the health juice immediately solved for my client, Michelle, was Chronic Constipation. She has lived with that problem for over 10 years and had thought she'd tried everything! Step 2:Research your suspicions. Use keyword search tools to determine the demand and supply of the "problems" and "solutions" you brainstormed in step 1. You will get everything you need to create content with it the engine of your lead generation system. I'll go back to the example above of chronic constipation... That was a real *juicy* key word. Research revealed that the demand was high and healthy enough to invest time exploring variations and the supply was low. More importantly the other website that were providing information for that keyword left a lot to be desired. That's good news for if the same is true for the problems your product and service solve. Step 3:Choose the media you'd like to deliver your content about your solutions. Having your own website and or blog has many advantages if you're looking to attract prospects online. There are several paid, free or cheap ways you can do this but that's out side the scope of this article. Once you have a website or blog up pick your media. Do feel comfortable speaking and recording your voice? Are you a natural in front of a camera? Do you prefer to write? It really doesn't matter which you choose because you can always convert one for into another very easily and re-purpose your content so serve your audience who will learn in different ways. Some prospects will watch your videos, other will down load a special report, some will listen to an interview etc. So make sure to choose the one you can start with immediately or can get into quickly. This particular client was in a financial position to higher a freelancer to turn her audio recording into text files and she delivers pages of articles and a special report about the issues concerning chronic constipation sufferers and the ultimate solution to their problems: her juice product...duh! Step 4:Go where your potential prospects are asking questions and seeking solutions for the problems you can solve with your product/service. So, I advised my client to look in medical forums and health forums and participate in the conversation/wellness social networks and community forums. Look to see what kinds of questions potential prospects are asking and the quality of the responses they are receiving. Another great place to check out is ehow.com and answers.yahoo.com. Start answering questions and posting the valuable content you created that demonstrates to your potential prospect that you know what your talking about because of you are familiar with they problems and the *pain* of looking disparately for solid solutions. Also don't be afraid to ask questions and start a conversation, discussion or even a group that is focused on helping this particular group of potential prospect. Many will follow your links right to your lead generation system. Ah, yeah... I think that's it...As long as you follow the above steps your potential prospects will start to take notice of you as a trusted adviser. Once you have that role established in their mind they will follow your links to your recommended product/service. Regardless of how complicated setting this all up may seem to some people this is the basic formula for the fastest and easiest way to "get" prospects. It's also the way you will notice all the TOP Internet marketing leaders have their lead generation system set up the same way. The point is to become one with your prospect. Discover how they think how they buy what promotes them to buy and present it in a way that they can get to know, like and trust you enough to take your deal. Now, in the beginning, depending on your time and marketing budget you will choose to master these parts of your lead generation system yourself or out source it to others who will do it for you. How long will all this take? How Fast Can this happen for you?Hours if you know your way around a search engine "search box". And follow the steps outlined above. If you'd like to discuss a specific solution to your issue of getting prospects fast and easy, contact me directly here. Your partner in success, Malika Duke What would you like to do next?
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