Finding Your Niche Market: How to Pick an Affordable Niche Market

Most people will tell you to pick a product before finding your niche market.

I'm asking you to consider the opposite.

Find your market, define your customers, then find or create a product or service for them.

Use your own back ground, interests, experience, goals and passions as a guideline.

It's easy to find your niche market and know exactly what they would want and need when you think along these lines.

The reason is because YOU are in your target market and you need to get clear on what you want and need. Then you go get it, learn it internalize it and then lead others with similar problems through the same solution steps.

For example my niche market is small and home based business owners who are looking to expand their lead generation efforts to include the Internet. I'm a Network Marketer and traditional business owner, so wasn't difficult identified products that appeals to those markets-- I understand their needs, desires and spending habits.

If you reading this I'm sure you can relate to the topics and training contained on this site :-)

Therefore, instead of trying to create demand for your business and products through interruption based marketing methods you attract others seeking what you have.

This is done by posting ads on pay-per-click, search engine, ezines, etc. If you use any of the above tools, it is impossible for buyers not to find you among those billions of sites that have sprung up over the years.

To find out what products to sell after finding your niche market, you need to do a research over the web to see what people are looking for, where they are looking for them, are they satisfied with what they got, what problems they faced, was it solved. (For more techniques on where to do your market research click here.)

If you already have a product or service just consider the types of problems people who buy your stuff have.

• Bad Credit/ bankruptcy
• Oily hair
• Child Obesity
• Identity Theft
• Over paying on bills

These are the kinds of things you have to look for because people surfing online are mostly looking for information to solve their problems and not out looking for you or your business. If you have the solution to their problems, you can offer them that through great content and some will buy.

Not knowing and training on this is one of the most fundamental marketing flaws of most people attempting to market on the internet make, especially network marketers!

Some of us still go online and try the same interruption based, "Are you open to [insert offer here]?" instead of "since your here, I know you have these problems and therefore maybe interested in these possible solutions"...

See the difference?

1. What social or professional groups do you belong to?
2. What demographics do you identify most closely with?
3. Which magazines do you subscribe to?
4. What websites do you frequent?
5. What problems am I looking for info on how to solve?

The answers to these questions will reveal your ideal customer and perfect product mix to market to offer.

With the tools available mostly for free on the Internet you can use key word searches to gauge popularity of your ideas before you commit to your niche, product or services.

Supply and demand comes into play because even if you have a monthly marketing budget with a comma in it you still want to choose a niche with high demand and low supply to make sure there is room for you to compete without breaking the bank.

What would you like to do next?

Free tool for finding your niche market

Schedule private coaching about finding your niche market.