What If You Couldn't Mention Your Company's Name While Prospecting?

From the home office of:
Malika Duke
June 16, 2008



What would you talk about then?
How would you approach the
conversation differently
than you do now?

I used to start off My three way
calls (when I was the "expert")
with about 2 sentences of
small talk.

That was my version of "relating"
to the prospect.

My very next sentences would start
like this, "Well Kathy, the name
of our company is____ and we are
the largest blah, blah, blah." To
me I was great but, to the prospect...

Well the proof was in the dismal
turn out to the business opportunity
meetings.

Next time you are about to prospect
a potential client or customer think
about this: What if you could not
mention the name, products/services
of your company or business?

What would you talk about then?

How different would you have to
communicate?

I suggest to you that you think
about that for a moment because
the answer is your break through
you've been searching for in
enrolling customers and subsequently,
new sales associates for your home
based business.

Here why....

Your potential customers/associates
don't give a hoot what the name of
your company is, when it got started
or what the *latest-greatest* widget
you're promoting this week as much as
most sales people think they do.

What They do care about is HOW what
you have can help them get what they
want.

Next time you get the urge to approach
someone where it's online or offline,
ask yourself this: "What does what I
have help people to do?"

Your company's name may even be a
turn off to your potential prospect.

If your with an older, more well-known
HBB like Herballife with wonderful,
helpful products, you could be
shooting yourself in the foot leading
with your company/product name.

However if you were to discover,
though asking a few key questions,
a problem a potential prospect
may have you could easily suggest
a how a key ingredient in a particular
product could solve the problem.

At that point the name won't matter.
The only thing your prospect will
know s you have a possible solution
to fill their wants and needs.

If you couldn't mention your company's
name or product you will begin to focus
on what really matters to your prospects:
"How can you, your product/service/
business help me?"

Think about this when you out networking
online, posting in forums, even sending
emails to promote your self and your
business.

Your partner in success,



P.S. If you wish to take your business to the next level by mastering 3 forms of communication: The phone, the Internet and the spoken word choose any of the convenient options to the right of this newsletter or schedule free 45min consultation here.

P.P.S. Together we'll design your customized marketing menu using sales and marketing principles to make your online marketing transition without feeling overwhelmed.

**********Hot Tip Of The Week**********
Join industry specific social networks
where you can network with more targeted
traffic for both your primary business
as well as your affiliate programs.

I recently joined 2 new social networks
called www.homebasedbusiness.com and
www.recessioncrusher.com. The response
has been great and the networking is fun.

Just do yourself a favor and don't spam
anyone about your business. It doesn't
attract good quality leads, if any
and it is tacky!
**********Hot Tip Of The Week**********